September 27, 2016 - Tuesday

Class Work

1."The Veldt" - 10 minute Quick Write - two paragraphs - post in CANVAS.

• What happened?
• Why?

2. A day without a techno gizmo or gadget . . . using your paper notes, discuss at your table! Select one person to report to the class.
3. Persuasive/argumentative writing techniques - how convincing are these?
Review persuasive techniques from ads
http://managementstudyguide.com/advertising-techniques.htm

 

1. Bandwagon
2. Glittering Generalities
3. Statistics
4. Testimonial
5. Star Struck
6. Plain Folks
7. Youth appeal
8. Patriotic approach
9. Sympathy
10. Beautiful Place - ahhh - how relaxing!
11. Health appeal
B. Look at one or two Super Bowl 49 ads:
http://www.rollingstone.com/tv/features/super-bowl-xlixs-best-and-worst-commercials-20150202
C. Of course, what campaign would be complete without some television ads? Watch the trailer from The Candidate and then view some old political ads.
https://www.youtube.com/watch?v=9RTIQWXzexU (Trailer)

http://www.post-gazette.com/ae/tv-radio/2016/09/25/The-best-political-ads-through-the-ages/stories/201609180009 Old ads


Homework: Watch or listen to or view a political ad for Trump and a political ad for Clinton. If you don't have the time to watch TV and wait for the Clinton/Trump ads, you may watch two of the older ads from previous candidates. (30 points) http://www.post-gazette.com/ae/tv-radio/2016/09/25/The-best-political-ads-through-the-ages/stories/201609180009

• Describe each ad.
• Identify the techniques used
• Note your opinion about the overall effectiveness of each ad. Is the ad likely to persuade voters? Why or why not?

In class - work with a partner and find two magazine ads to study. (Magazines provided.)

• Identify the techniques used.
• Note the effectiveness of the ad. In other words, does the ad convince you to trade your money for the product?

Read this article for homework. Be prepared to discuss it on Thursday. "When the Patient is a Googler: http://content.time.com/time/health/article/0,8599,1681838,00.html