Class Work

A. Share ads . . .

Review persuasive techniques from ads
http://managementstudyguide.com/advertising-techniques.htm

 

1. Bandwagon
2. Glittering Generalities
3. Statistics
4. Testimonial
5. Star Struck
6. Plain Folks
7. Youth appeal
8. Patriotic approach
9. Sympathy
10. Beautiful Place - ahhh - how relaxing!
11. Health appeal
B. Let's look at one or two Super Bowl 49 ads:
http://www.rollingstone.com/tv/features/super-bowl-xlixs-best-and-worst-commercials-20150202

 

C. At your table, analyze the ads from  magazine or on-line sources.  You should have brought one!

 

What were the most common techniques used?

 

D. Persuasive writing - learn all about claims, reasons, evidence. (Take notes - see the board.)

Sample essay: "Cry Wolf."

1. Read the sample essay - "Cry Wolf" http://grammar.ccc.commnet.edu/grammar/composition/crywolf3.htm (Links to an external site.) Pay attention to the comments and notes in red ink in the margins.
2. What was the writer's claim/thesis/point?
3. What reasons did the writer provide to prove his point?
4. What evidence did the author provide?
5. What persuasive techniques were used.

E. "The Yellow Wallpaper"
Your assignment is to convince the reader of ___________________.
Possible topics follow:

• The story is all about the narrator.
• The story is really about John.
• The story is about the house.
• The story is an autobiographical account.
• The story is about the woman in the wall paper.
• The story is about a normal woman who was driven crazy
• The story is about an overbearing husband who wanted to get rid of his wife
• The treatment for the mentally ill  in the early 1900s was barbaric and did little good.
• Treatments for the mentally ill  in the early1900s worked!
• If 21st century psych techniques had been used, the narrator would have recovered.
• Color impacts attitude and actions.
• This story could/could not take place in a modern penthouse (Substitute any type of house you wish)  in the city.
• Life was challenging for men in the early 1900s.
• Life was challenging for women in the early 1900s.
• Women had a life of ease in the early 1900s.
• The next two ideas come from: http://www.shmoop.com/yellow-wallpaper/society-class-theme.html
• What is the effect of the narrator identifying herself and her husband as "mere ordinary people"?
• Working-class women may have trouble identifying with "The Yellow Wallpaper" because the narrator’s story deals very specifically with the problems experienced by women of the upper class.
• Feel free to find your own direction through this assignment.

Or, you may convince the reader of something from "The Story of an Hour."
Possibilities:

• The story could/could not happen today.
• The narrator did/did not have physical heart trouble.
• Brently Mallard killed his wife.
• The narrator was a prisoner in her own home.

Or, consider references both stories . . .
Possibilities:

• Emotional illness is more (powerful, devastating, dangerous - select the word that works for you.) than physical illness. 
• The human soul cannot survive without freedom. 
• Time and location do/do not impact actions and reactions.

 

Homework:
A. Create a "map" of your essay. Note the claim. Answer "because" with at least three reasons. Provide evidence from the story to support each reason. Provide evidence from research to support one of two of the reasons. Keep track of your sources. Post in CANVAS.

 

B. Write Draft 1 . . . Just look at your "map" and write or type your thoughts. Post in CANVAS and bring a paper copy on Tuesday. You may print in the room if you do not have access to a printer. Don't forget your jump drive!